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How big is our market? Where should we be focussing on? Are our targets reasonable? What are the future trends? What’s the competition up to? How do I reduce risk?
A very important part of business and strategic marketing planning, market analysis is key to maintaining an edge over competitors.
It provides you with information to identify and analyse the market need, market size and competition.
“People regularly say that market research is easy, but PFA’s superb approach throughout this process confirmed, for me, that the professional research was a worthwhile step in the innovation process.”
