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I don’t mean to offend any bride, but even as a woman I have to say that a bride will spend an un-proportional (and sometimes... Read More
With the Royal Wedding on Friday I have taken up the challenge to present some alternative views of the world of weddings and marriage. There... Read More
In the last instalment I set out my objectives by asking myself 5 questions: 1. Do I really need one or should I perhaps consider... Read More
In my last post I introduced the notion that every one of us, as individuals from all walks of life, is an active ‘researcher’. By... Read More
Loved the story this morning from the Census people about the ‘extras’ they have received in their questionnaire post bag. Among them, a picture of... Read More
Market research practice may be explained in 4 simple stages: 1. Identify and define the ‘problem’ (Hypothesise); 2. Collect relevant evidence (fieldwork); 3. Examine and... Read More