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Last year we considered the implications of Near Field Communication (NFC) in market and social research and how the burgeoning market may grow to... Read More
One of the biggest ideas explored through the recent Big Data 2014 event was that of privacy. In a research and consumer landscape dominated by... Read More
The mobile MR market continues to expand at an exceptional rate. Fuelled by consistently rising sales of smartphones, vastly improved global connectivity and the willingness... Read More
As far as disruptive technologies go, mobile must rate as the benchmark. The advance of digital mobile has sufficiently altered our engagement with content... Read More
Another month rolls through and your inbox is swamped with email. The next browser tab is Twitter: inbox and notifications full. Next tab is Facebook:... Read More
We have been somewhat unabashed in positive analysis of big data on the PFA-Research blog. Understanding the scope of big data analytics and the effect... Read More