News & Views

Keep up to date with developments in the research industry, PFA Research’s latest projects and sector insights across Cornwall & the South West here.

TL;DR

A few stats hit my desk this week. All of them continued to accentuate the market research industry shift into the digital mobile era. Our... Read More

Decrease in Attention Span Informing Market Research Practices

In 1998 our attention spans were on average, roughly 12 minutes. By 2008 that number had decreased to a miserly five minutes and today, they... Read More

DERP Coalition…

…Or the Digital Ecologies Research Partnership, is a newly formed coalition between several large social image and news aggregation sites: Imgur: image hosting site – Alexa rank... Read More

Intersection: SEO

Last week I attended an event designed to inspire and motivate start-up entrepreneurs (what I was doing there, I don’t know!), providing us all with... Read More

Research the users, too.

Utilising user research in market research continues to provide excellent insight into certain consumer and participant patterns. The data collection aspect of market research remains ‘simple’... Read More

MMR Survey Length

Mobile market research has prompted varied discussion around efficient survey length. The advent of mobile market research as an accessible tool for researchers and businesses... Read More