As someone who has flown with Air Southwest or shown interest in Air Southwest in the past, we would welcome your views on some exciting new developments within the regional air travel market. Please take a few moments to complete this questionnaire and in return for your time we are offering the chance for you to win a pair of Air Southwest flights (for 2 people from Plymouth or Newquay to London Gatwick, Manchester, Leeds Bradford, Newcastle, Glasgow, Dublin, Cork or Bristol.)

The questionnaire takes just 5 minutes to complete.  Whether you fly with Air Southwest regularly, have not flown with us for several years or never flown with us before, your views count!

The results of this survey are being analysed by PFA Research Ltd., an independent market research company. Please be assured that any information you provide will be used purely for market research purposes and will be kept completely confidential and not shared with any third parties.

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Please click on the NEXT button below to begin the survey.

About your experience of Air Southwest

Which of the following most closely represents your experience of flying with Air Southwest?
	I have flown with Air Southwest within the last 12 months
	I have flown with Air Southwest but not in the last 12 months
	I have never flown with Air Southwest but may do in the next 12 months
	I have never flown with Air Southwest and I am unlikely to within the next 12 months

About your experience of Air Southwest

How often do you fly with Air Southwest?
	Less than once a year (or your last flight was a one-off)
	1 - 3 times a year
	4 - 9 times a year
	10 or more times a year

Why have you not flown with Air Southwest within the last 12 months? (Please tick all that apply.)
	Not needed to travel
	Change in personal circumstances (e.g. reduced income, lost job, etc)
	Convenience (e.g. flight schedules not suitable, lack flexibility, etc)
	Cost of flying was prohibitive
	Poor perception of air travel generally
	Quality of service

	Others - Please specify:

You mention that you have not flown with Air Southwest because of 'Quality of service'.  Please can you briefly explain your experience or concerns?

For which of the following purposes have you flown with Air Southwest most often?

Business

Visiting friends or relatives

Leisure

What are the main reasons why you have never flown with Air Southwest? (Please tick all that apply.)
	Not needed to travel
	Convenience (e.g. flight schedules not suitable, lack flexibility, etc)
	Cost of flying was prohibitive
	Fear of flying
	Quality of service
	Just not thought about it

	Others - Please specify:

You mention that you have never flown with Air Southwest because of 'Quality of service'.  Please can you briefly explain your concerns?

About your experience of Air Southwest

How likely are you to fly with Air Southwest in the future? (Please tick only one.)

Definitely

Very likely

Somewhat likely

Unlikely

Definitely will not

Don't know

Please can you explain why you "definitely will not" fly with Air Southwest in the future?

A bright new future for Air Southwest

You may have heard that Air Southwest is to have new owners with the recent announcement that award-winning Eastern Airways are to acquire the airline (subject to regulatory approval.) Eastern Airways is the UK's second largest regional airline.  It operates a fleet of 30 aircraft serving 21 destinations in the UK, Ireland, Norway and France.  Flying under the Air Southwest brand, we look forward to continuing to provide our fast & frequent air links to and from the South West.

Before this survey, were you aware that the owners of Air Southwest announced in May this year that they were in discussions with prospective purchasers of the business?
	Yes		No

What impact, if any, did the proposed change of ownership have on your perception of flying with Air Southwest?
	I did not book a flight with Air Southwest because of the possible change of ownership
	I have booked with Air Southwest since the announcement, although I had some concerns about doing so
	I had no concerns about booking a flight when Air Southwest announced the possible change of ownership
	I have not needed to book a flight since Air Southwest announced the possible change of ownership

	Other impact or perceptions - Please describe:

A bright new future for Air Southwest

Before today, were you aware that agreement has been reached for Air Southwest to be acquired by Eastern Airways?
	Yes		No

On a scale of 1 - 5, where 1="Very positive move" and 5="Very negative move", how do you view the acquisition of Air Southwest by Eastern Airways?

1 (Very positive)

2 (Mostly positive)

3 (Indifferent)

4 (Mostly negative)

5 (Very negative)

Don't know

Why do you view Eastern Airways acquisition of Air Southwest as being a positive move?

Why do you view Eastern Airways acquisition of Air Southwest as being a negative move?

A bright new future for Air Southwest

Have you personally been unsettled or been confused about any aspects of the services we provide since it was announced that Air Southwest was in discussions with prospective purchasers of the business?
	Yes		No

Please could you provide details of those aspects which contributed to you being unsettled or confused about Air Southwest?

On a scale of 1 - 5, where 1="Much more confident" and 5="Much less confident", how confident do you feel the future is for Air Southwest and the existing routes it operates, following the prospective acquisition by Eastern Airways?

1 (Much more confident)

2 (Somewhat more confident)

3 (Neither)

4 (Somewhat less confident)

5 (Much less confident)

Don't know

What measures, if any, would Air Southwest need to put in place to help rebuild your confidence?

The Air Southwest Brand

Although agreement has been reach for Air Southwest to be acquired by Eastern Airways, the intention is to continue to operate under the Air Southwest brand. Do you believe that it is right to retain the existing Air Southwest brand?
	Yes
	No
	Unsure / Don’t now

Why do you think it is right to retain the Air Southwest brand?

Why don't you think it is right to retain the Air Southwest brand?

The Air Southwest Brand

Please read the following statements carefully and tell us which one most closely reflects how you feel about Air Southwest:
	I can think of many good reasons to use Air Southwest and no good reasons for not using them.
	I can think of many good reasons to use Air Southwest and few reasons not to use them.
	I can think of several reasons to use Air Southwest but there are also several reasons not to use them.
	I can think of a few reasons to use Air Southwest but there are also several reasons for not using them.
	I can think of no good reasons for using Air Southwest and many reasons for not using them.

And finally...

To help us with our analysis, please tell us a bit about you...

Are you...?

Male

Female

Prefer not to say

How old are you?
	Under 18		25 - 34 years		45 - 54 years		65+ years
	18 - 24 years		35 - 44 years		55 - 64 years		I really would prefer not to say!

What is the first part of your postcode?  (E.g. PL31)

If you have any further comments you would like to feedback to Air Southwest, please use this space to do so:

Thank You

Thank-you for taking the time to complete this survey. Please be reassured that your responses will remain completely confidential.

We are committed to improving our service by listening to our customers and taking your feedback seriously.  There may be issues arising that we need to explore in greater detail.  If necessary, may we contact you again?
	Yes - I'm happy to help		No thank you

Would you like your name to be entered into the free prize draw to win a pair of flight tickets?
	Yes - please put my name in the hat		No thank you

Please provide your name and contact details below:

Name

E-mail

Telephone

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Thank you for completing this questionnaire. Please make sure you click on the SUBMIT button below to send us your answers.