Cornwall Media Survey November 2012

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1.	Age
	Under 25 [Terminate]
	25 to 34
	35 to 44
	45 to 54
	55 to 64
	65 to 74
	75 to 84
	85+

2.	Play audio clip: Have you heard this before?
	Yes
	No
	Don't know

3.	Gender
	Female
	Male

4.	What is your current property status in Cornwall?
	Own property
	Rent
	Live with parents/other
	Other
	No property in Cornwall [Terminate]

5.	Home postcode (in Cornwall)

6.	(a) Which local newspapers have you read at least once within the last month?  (DO NOT PROMPT)

7.	(b) Have you read any of these [other] papers within the last month?  (READ LIST)

8.	(b) Have you read any of these [other] papers within the last month?  (READ LIST)
	West Briton (1)
	Cornish Guardian (2)
	Cornishman (3)
	Western Morning News (4)
	Cornwall Property Paper (5)
	North Cornwall Advertiser (6)
	Mid Cornwall Advertiser (7)
	Truro Packet (8)
	Falmouth Packet (9)
	Helston Packet (10)
	Other local [don't prompt] (11)
	None of the above (12)

9.	(b) Have you read any of these [other] papers within the last month?  (READ LIST)
	West Briton (1)

10.	(a) Which local newspapers have you read at least once within the last month?  (DO NOT PROMPT) (b) Have you read any of these [other] papers within the last month?  (READ LIST)
		(a) Unprompted		(b) Prompted
	West Briton (1)
	Cornish Guardian (2)
	Cornishman (3)
	Western Morning News (4)
	Cornwall Property Paper (5)
	North Cornwall Advertiser (6)
	Mid Cornwall Advertiser (7)
	Truro Packet (8)
	Falmouth Packet (9)
	Helston packet (10)
	Other local [don't prompt] (11)
	None of the above (12)

11.	(ASK IF 1,2, or 3) - Do you buy the [PAPER] yourself or do you read someone else's copy (e.g. in a library)?
	Buy a copy (or home copy)
	Someone else's copy

12.	(ASK IF 1,2, or 3) - Which parts of the [PAPER] do you read?  (READ LIST, TICK ALL THAT APPLY)
	Local news
	Classified ads
	Business news
	Property pages
	Cars / Motor section
	Entertainment / What's on
	Sport
	Announcements (birthdays, weddings, deaths, etc.)

13.	Have you bought or sold a property in Cornwall within the last 3 years?
	Yes - Bought
	Yes - Sold
	No

14.	(ASK IF 'BOUGHT') - (a) Which local printed papers did you use to search for property?  (MAY PROMPT) (ASK IF 'SOLD') - (b) Which local printed papers did your estate agent advertise your property?  (MAY PROMPT)
		(a) BOUGHT		(b) SOLD
	West Briton (1)
	Cornish Guardian (2)
	Cornishman (3)
	Western Morning News (4)
	Cornwall Property Paper (5)
	North Cornwall Advertiser (6)
	Mid Cornwall Advertiser (7)
	Truro Packet (8)
	Falmouth Packet (9)
	Helston packet (10)
	Other local (11)
	None of the above / not applicable (12)
	Don't know

15.	Are you currently in the market for buying or selling a property in Cornwall?
	Yes - Buying
	Yes - Selling
	No

16.	(ASK IF 'BUYING') - (a) Which local printed papers are you using (will use) to search for property?  (MAY PROMPT) (ASK IF 'SELLING') - (b) In which local printed papers would you expect your estate agent to advertise your property?  (MAY PROMPT)
		(a) BUYING		(b) SELLING
	West Briton (1)
	Cornish Guardian (2)
	Cornishman (3)
	Western Morning News (4)
	Cornwall Property Paper (5)
	North Cornwall Advertiser (6)
	Mid Cornwall Advertiser (7)
	Truro Packet (8)
	Falmouth Packet (9)
	Helston Packet (10)
	Other local (11)
	None of the above / not applicable (12)
	Don't know

17.	Even if you are not in the property market, do you ever browse property publications or the property pages of local newspapers?
	Yes
	No

18.	(ASK IF 'YES') - Which ones?
	West Briton
	Cornish Guardian
	Cornishman
	Cornwall Property Paper
	Western Morning News
	Other
	Don't know

19.	If you were buying or selling a property in Cornwall, which printed publications would you turn to first?  (DO NOT PROMPT)
	West Briton
	Cornish Guardian
	Cornishman
	Cornwall Property Paper
	Western Morning News
	Other
	Don't know

20.	To what extent do you agree or disagree with the following statements.  Please state whether you 'Agree strongly', 'Agree slightly', 'have no opinion either way', 'Disagree strongly', 'Disagree slightly.'
		Agree Strongly		Agree Slightly		No opinion		Disagree Slightly		Disagree Strongly
	I am interested in the local property market
	I enjoy browsing the property pages of local newspapers
	I form opinions about particular estate agents based on what they print in property pages
	I enjoy reading features and editorial about interesting properties in Cornwall
	I value the property pages as an important part of the West Briton, Cornish Guardian and Cornishman papers

Admin

Thank you for your time.  This interview was conducted for an independent market research company on behalf of Cornwall and Devon Media, whose publications include the West Briton, Cornish Guardian and Cornishman. In the interests of quality control, would you be willing to provide me with a contact number should my supervisor wish to check back with you that I have recorded your responses properly and that the interview was conducted properly? (Your answers from the survey will not be linked to your name.)  [RECORD ON SEPERATE SHEET]

21.	ADMIN
	Interview Location
	Date
	Time
	Researcher ID