Thoughts Thinking and Theories

Adaptive Rationality

Market researchers usually strive to deliver clear, unbiased results that provide an accurate insight into the market at hand. This is regularly achieved through the... Read More

Correlation and Causation

We all know, roughly, that correlation and causation do not always provide the expected outcome. The premise is simple: you take two variables, enter them... Read More

Human Era

This month I have read the word human many, many times. More times than I can even remember, but I am sure if had a... Read More

#mrx #marketresearch #insight: where to look?

Following instantaneous news on Twitter can sometimes be frustrating for a number of reasons: speed, variety, quality and sources all contribute to the mix. The... Read More

Industry Opportunities

I recently stumbled upon a series of market research related blogs concerning perceived threats and opportunities in relation to the future of the sector. Here... Read More

Threats to the Industry

I recently stumbled upon a series of market research related blogs concerning perceived threats and opportunities in relation to the future of the sector. Here... Read More