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Market research is a valuable tool used to garner insight into your business operation. It doesn’t all have to be outward facing though. Your business... Read More
One of the biggest ideas explored through the recent Big Data 2014 event was that of privacy. In a research and consumer landscape dominated by... Read More
We have been somewhat unabashed in positive analysis of big data on the PFA-Research blog. Understanding the scope of big data analytics and the effect... Read More
The expansion of gamification and big data is driving digital engagement for thousands of businesses. Gamification is no longer a game. Its disciples swear by... Read More
Ah, data. Data data everywhere and not a drop to drink. Or something like that. It is true that this blog has been featuring a... Read More
Whilst Big Data continues to dominate the minds of the market research industry, I thought it would be interesting in a follow up to... Read More