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I blogged before on my quest to purchase an e-reader and likened the processes involved to many of those we use in more formal market... Read More
In my previous ‘everyday researcher blogs I briefly looked at the issue of defining the research problem and argued that the questions asked act as... Read More
In the last instalment I set out my objectives by asking myself 5 questions: 1. Do I really need one or should I perhaps consider... Read More
In my last post I introduced the notion that every one of us, as individuals from all walks of life, is an active ‘researcher’. By... Read More
Loved the story this morning from the Census people about the ‘extras’ they have received in their questionnaire post bag. Among them, a picture of... Read More
Market research practice may be explained in 4 simple stages: 1. Identify and define the ‘problem’ (Hypothesise); 2. Collect relevant evidence (fieldwork); 3. Examine and... Read More