Correlation and Causation

We all know, roughly, that correlation and causation do not always provide the expected outcome. The premise is simple: you take two variables, enter them... Read More

Human Era

This month I have read the word human many, many times. More times than I can even remember, but I am sure if had a... Read More

The Ethics of Social Media

The social media network as a research tool is continually morphing with time, presenting researchers chances to analyse mass public communication in the collective cyber... Read More

3 UK Startups

It was a welcome announcement to see three UK technology research start-ups receive a share of Collider’s £1 million investment scheme. As well as investment... Read More

#mrx #marketresearch #insight: where to look?

Following instantaneous news on Twitter can sometimes be frustrating for a number of reasons: speed, variety, quality and sources all contribute to the mix. The... Read More

Real Time Research

  Real time research points to one thing: the always online digital world we exist in. From the constant streams of information flowing into our... Read More